Research Reframed

National Research Group

Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights la...

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Research Reframed

Episodes (2)

Thu Feb 12th How are superfans transforming the franchise landscape?
Jan 29th What can 7,000 stories written by kids reveal about modern childhood?

Research Reframed

Feb 12, 2026
32¼ minutes
30 MB

What does it take to build a successful entertainment franchise in our modern media ecosystem? And who are today’s franchises actually for? In this episode, Jasmina is joined by Matt Blong, EVP, Head of NRG’s Syndicated Entertainment Programs, and Collin Leirvik, EVP, Head of Gaming and Sports. Together, they explore how the most powerful entertainment franchises are shifting away from broad, four-quadrant appeal and toward deeply-engaged fandoms, from hardcore gamers to anime superfans. And they dig into what the future of entertainment strategy will look like in a world where passion, not reach, is the true key to s...

Research Reframed

How are superfans transforming the franchise landscape?

National Research Group

00:00 -32:12