Strategic B2B Marketing for Tech Scale-Ups with SUNMICO

SUNMICO | B2B Tech Marketing & Growth Consulting

The Sunmico B2B Marketing Podcast for Tech Scale-Ups is a strategic resource designed specifically for CEOs, founders, and marketing leaders in the B2B tech sector. In an industry defined by rapid change, staying ahead requires more than just ”great tech” – it requires actionable frameworks and fresh perspectives on growth, positioning, marketing, branding, transformation, GTM (Go-To-Market), demand and lead generation. The Sunmico Podcast is curated by Mimmis Cleeren, CEO of Sunmico. With more than 25 years of international experience in B2B marketing, business transformation and growth, Mimmis uses this platform to challenge traditional marketing norms and provide tech leaders with t...

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Strategic B2B Marketing for Tech Scale-Ups with SUNMICO

Episodes (6)

Jul 9th Battle-Tested Leadership Principles in Times of Change and Uncertainty – Key Takeaways from the Annual 'Chefdagen'
May 8th The B2B SaaS Scaling Playbook – Nordic Tech Marketing Insights

Strategic B2B Marketing for Tech Scale-Ups with SUNMICO

Jul 9, 2026
20 minutes
18 MB

In this episode, we dive deep into effective modern leadership that thrives in environments of constant uncertainty. Tech scale-ups need to navigate a lot of challenges on their scale-up journey. Leading up to the annual Chefdagen leadership conference in Stockholm this fall, we explore some of the timeless "battle-tested" leadership principles and strategies used by high-stakes organizations, from national defense and police forces to major corporations in turnaround mode. We unpack four major themes shared at last year's conference: how leaders stay resilient, how to build a magnetic, human-centric culture, how to go from strategy to mastering...

Strategic B2B Marketing for Tech Scale-Ups with SUNMICO

Battle-Tested Leadership Principles in Times of Change and Uncertainty – Key Takeaways from the Annual 'Chefdagen'

SUNMICO | B2B Tech Marketing & Growth Consulting

00:00 -19:42