Building The Brand with James Burtt

Phonic Content

Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. This is a tactical break down of real decisions, trade-offs and lessons behind standout brands Past guests include world-renowned business and entrepreneurial figures Gary Brecka, Grant Cardone, Joe Foster, Mark Victor Hansen and John Lee Dumas. Not how to. This is how you.

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Building The Brand with James Burtt

Episodes (24)

Wed Jul 22nd Danny Gray: From Scaling Steven Bartlett’s Diary Of A CEO To Partnering With Beta Squads’s Sharky Launching LVLS In 750 Retail Stores From Day One
Wed Jul 15th Bedroom Startup To $100M Exit In Under 10 Years… But What Is The Cost Of Success?
Wed Jul 8th 3.3B Views A Month... How Benjy Leslie Built The UK's No.1 Social First Talent Agency In Just 6 Years!

Building The Brand with James Burtt

Jul 22, 2026
2 hours
88 MB

Can losing your father, losing the business you built in his honour and taking a job you never expected become the foundation for your biggest opportunity? Danny Gray is an entrepreneur, commercial strategist, former Commercial Partnerships Director within Steven Bartlett’s business ecosystem and co-founder of LVLS, a wellness brand launched into 750 Boots stores from day one. After losing his father to Parkinson’s disease, Danny became driven to build businesses that improve people’s health, going on to launch an award-winning functional nutrition restaurant before joining Steven Bartlett’s early team, helping build the commercia...

Building The Brand with James Burtt

Danny Gray: From Scaling Steven Bartlett’s Diary Of A CEO To Partnering With Beta Squads’s Sharky Launching LVLS In 750 Retail Stores From Day One

Phonic Content

00:00 -01:35:47