Practice Marketing Insider

Kristie Plantinga

Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.

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Practice Marketing Insider

Episodes (3)

Tuesday "I Should Blog More”
Tue Apr 14th "Marketing Should Make Me Feel Good”
Thu Apr 9th Introducing... Practice Marketing Insider!

Practice Marketing Insider

Apr 21, 2026
12 minutes
16 MB

In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider. Some takeaways: Why blogging brings in browsers, not buyersPrioritizing transactional content over informational contentBuilding digital assets that become revenue generatorsTransitioning from being a general resource to a solution provider If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube.<...

Practice Marketing Insider

"I Should Blog More”

Kristie Plantinga

00:00 -11:48