Startups For the Rest of Us

Rob Walling

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

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Startups For the Rest of Us

Episodes (329)

Tuesday Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)
Tue Feb 3rd Episode 818 | What Does It Take to Be Successful? with Russ Walling
Jan 27th Episode 817 | Bootstrapping in the Age of AI with Jason Cohen

Startups For the Rest of Us

Feb 10, 2026
34½ minutes
31 MB

Could your business structure quietly cost you millions when you sell? In this solo episode, Rob Walling answers listener questions about when QSBS might justify a C Corp (vs. staying an S Corp or LLC), why SaaS exits are often discussed in ARR multiples rather than EBITDA, and how the profitability/growth tradeoff impacts valuation. He also shares thoughts on GMV-based pricing and where developers can learn practical, non-fluffy marketing skills. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across my businesses...

Startups For the Rest of Us

Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)

Rob Walling

00:00 -33:30