99% Invisible

Roman Mars

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.

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99% Invisible

Episodes (774)

Tue Feb 10th Artistic License Redux
Tue Feb 3rd The Em Dash
Jan 30th Constitution Breakdown #6: Adam Liptak

99% Invisible

Feb 10, 2026
35¾ minutes
31 MB

Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just for Idaho. Because what started in one state would soon spread. And when it did, the question of what should go on a license plate, and what shouldn't, would prove surprisingly contentious. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podca...

99% Invisible

Artistic License Redux

Roman Mars

00:00 -33:58