The secret lives of marketing teams by Dotdigital

Dotdigital

Ever wondered if your marketing team is ‘normal’? Uncover the structures, budgets, goals, fears, and overall mood of marketers around the globe. This report gives you a snapshot of how marketing teams are structured, funded, and feeling, across regions, industries, and job roles. Use it to guide your strategy, back up your next big ask, or just see how your team stacks up.

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The secret lives of marketing teams by Dotdigital

Aug 11, 2025
42½ minutes
38 MB

Ever wondered if your marketing team is ‘normal’? Uncover the structures, budgets, goals, fears, and overall mood of marketers around the globe. Discover what drives marketing teams, the tools and processes they rely on, and the roadblocks that hinder productivity. You’ll also gain an outsider perspective on how marketing is perceived across the wider business. Spoiler: misaligned communication styles could be sabotaging your budget and headcount discussions.

The secret lives of marketing teams by Dotdigital