Insights - Being a designer - EN | HGK-IID

© FHNW | HGK | Institut Industrial Design

Aesthetics, usability, materiality, emotional impact, legibility, form value – The design of goods for mass production takes various factors into account and is thus a trans-disciplinary process. Students at the Institute of Industrial Design FHNW in Aarau, design industrially produced mass goods and develop consumer and investment goods – creative, innovative and target-oriented. The study of Industrial Design – as part of product and industrial design – provides the students with conceptual, methodological and craft skills for the design process and enables them to design independently. The core competences in industrial design are in the creative, problem-oriented design process, which includes communicative and representational abilitie...

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