Jobs-to-be-Done Radio

The Re-Wired Group

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

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Jobs-to-be-Done Radio

Episodes (34)

Jun 4, 2019 Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2
May 9, 2019 Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1
Apr 6, 2017 Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Jobs-to-be-Done Radio

Jun 4, 2019
1½ hours
91 MB

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More

Jobs-to-be-Done Radio

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

The Re-Wired Group

00:00 -01:06:26