EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Episodes (844)

Jan 30th Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso
Jan 12th Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso
Dec 2, 2025 AI/SEO News from the EDGE | Week of 12.1.2025

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Jan 30, 2026
46½ minutes
42 MB

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin and Dana dive into the evolving value of website content as AI Overviews and LLMs change what users expect from search. In this episode, explore practical frameworks for identifying content gaps, leveraging engagement metrics, and connecting insights from sales and customer service back into your marketing roadmap. Dana DiTomaso shares tools and methodologies for content gap analysis, from analyzing queries in Google Search Console to using advanced AI...

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Erin Sparks

00:00 -45:39