Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

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Social Media Marketing Podcast

Episodes (733)

Yesterday Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Thu Mar 19th How to Use TikTok's Verified Business Account Features and Local Feed
Thu Mar 12th Improving Customer Experience: How to Increase Revenue and Profitability

Social Media Marketing Podcast

Mar 26, 2026
47 minutes
43 MB

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath. Guest: Be...

Social Media Marketing Podcast

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

Michael Stelzner, Social Media Examiner

00:00 -47:02