Flying Solo

The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.

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Flying Solo

Episodes (519)

Thursday How to stop paying the 'attention tax' and get mega focused
Thu Oct 15th Difficult conversations without the dread
Thu Oct 8th How to get from stuck to unstuck with Switch Thinking

Flying Solo

Oct 22, 2026
36 minutes
0

Attention is one of the most valuable resources in a solo business, yet it’s constantly being pulled toward emails, notifications, scrolling, and other low-priority tasks. In this episode of Flying Solo, Cec Busby speaks with Adam Williams, author of Mega Focus, about the “attention tax”: the cost of giving your focus to the wrong things.. Adam explains why multitasking is really rapid task-switching, how distraction trains the brain toward easier work, and why willpower alone won’t protect your focus. The conversation covers practical ways to “remove to improve,” identify what deserves your attention, protect your...

Flying Solo

How to stop paying the 'attention tax' and get mega focused

Flying Solo

00:00 -35:45