The Podcast Report

Paul Colligan

Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker. His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone. If you're interested in promoting "The Podcast Report" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

The Podcast Report

Episodes (206)

Tue Feb 3rd Why Downloads Are a Dying Metric (And What to Track Instead)
Feb 7, 2025 Podcast Success: Publish, Pair, Promote Like a Pro
Feb 1, 2025 Use AI to Elevate, Not Replace, Your Podcast

The Podcast Report

Feb 3, 2026
16¼ minutes
13 MB

The Podcast Report: Why Downloads Are a Dying Metric (And What to Track Instead) In this solo "walk-and-talk" episode from SW 92nd Ave, Paul Colligan reflects on his recent induction into the Podcasting Hall of Fame and tackles the industry's obsession with the most misleading metric in the business: The Download. While downloads are the easiest number to track, they are also the easiest to cheat, manipulate, and misunderstand. Paul breaks down why you should stop chasing big numbers and start focusing on the four questions that actually determine podcast success. Key Takeaways from This...

The Podcast Report

Why Downloads Are a Dying Metric (And What to Track Instead)

Paul Colligan

00:00 -16:10