The Unofficial Shopify Podcast

Kurt Elster, Paul Reda

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

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The Unofficial Shopify Podcast

Episodes (523)

Yesterday We Built a Shopify App. Here's What Broke.
Feb 24th Live Selling Secrets From a $25M Golf Brand
Feb 17th Why This Agency Dropped Paid Media (And Got Bigger)

The Unofficial Shopify Podcast

Mar 3, 2026
44½ minutes
41 MB

"Even if it ends up being something that ends the universe, it at least will have been a fun ride. So let's do it." That's what Karl Meisterheim said when Kurt pitched him on building a Shopify app. Over a year later, Promo Party Pro is live, and the journey from "this should be easy" to "why is the cart API doing that" was anything but smooth. Kurt, Paul Reda, and Karl sit down to talk through the whole thing: why free gift with purchase is Kurt's favorite promo, the edge cases that nearly broke them, the...

The Unofficial Shopify Podcast

We Built a Shopify App. Here's What Broke.

Kurt Elster, Paul Reda

00:00 -44:25