90 Second Content Marketing Lessons

Print/Mail Consultants

Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts

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90 Second Content Marketing Lessons

Episodes (20)

Aug 17, 2017 90 Second Content Marketing Lesson: Content Marketing ROI
Jun 19, 2017 90 Second Content Marketing Lesson: Growing Your Email List with Lead Magnets
May 16, 2017 90 Second Content Marketing Lesson: So, Should You Write Like You Speak?

90 Second Content Marketing Lessons

Aug 17, 2017
8½ minutes
4 MB

There's no doubt about it. Computing ROI for a content marketing program is tricky. There are measurements and metrics to gauge audience consumption, but expressing the impact of those actions in dollars is practically impossible. This episode is in our new format. It's a lot longer than 90 seconds but I've taken the time to point out ways that content marketing affects your business and how you might go about assessing the value of those effects for yourself.

90 Second Content Marketing Lessons

90 Second Content Marketing Lesson: Content Marketing ROI

Print/Mail Consultants

00:00 -08:25