Amplify

Association for Accounting Marketing

Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).

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Amplify

Episodes (90)

Wednesday The BD Blueprint: How Accounting Firms Create Sustainable Growth
Wednesday Customer Intelligence: Turning Client Data into Real Relationships
Wednesday Where Relationships Meet Tech: Balancing Automation and Human Connection

Amplify

Apr 1, 2026
34¼ minutes
31 MB

In this episode of Amplify, host Cassy Clayman speaks with Neil Barrow, founder of Enabled BD, about the intricacies of building a business development function within accounting firms. They explore the common challenges firms face, the importance of tracking and marketing, and how technology, including AI, can enhance business development efforts. Neil emphasizes the need for a cultural shift towards growth and accountability, highlighting the role of leadership in driving change. The conversation provides valuable insights for firms of all sizes looking to improve their business development strategies. Guest: Neil Barrow | EnableBD Host: Cassy Clayman | Topel Forman

Amplify

The BD Blueprint: How Accounting Firms Create Sustainable Growth

Association for Accounting Marketing

00:00 -34:18